Most VARs and MSPs enter buyer conversations too late. This masterclass shows you how to get in front of IT buyers at the exact moment they're deciding.
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*This is for VARs, MSPs, and channel partners only
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What Topics Will Be Covered?
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Why most VARs and MSPs lose deals before the sales conversation even begins — and how to fix it
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The RPFE framework — how to qualify whether a buyer is genuinely in evaluation mode before you invest a single sales hour
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The 7 market forces reshaping how IT buyers evaluate and shortlist vendors in 2026
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Why good first calls go cold — and the discovery approach that keeps buyers engaged through to a decision
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How to insert your solution into the buyer's evaluation process at exactly the right moment
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How to model your pipeline ROI and evaluate whether your current approach is actually working
Spots are limited. Reserve your seat now — it's completely free.

Section 1 — The Market Reality
The 7 forces reshaping how IT buyers research, evaluate, and decide in 2026
Why buyers ghost after great first calls — and what's actually happening on their side
How buying committees have made the single-champion close nearly obsolete
Why 2x the leads are now needed to produce the same pipeline as pre-2020
What the top-performing VARs and MSPs have figured out that most haven't
The 7 forces reshaping how IT buyers research, evaluate, and decide in 2026
Why buyers ghost after great first calls — and what's actually happening on their side
How buying committees have made the single-champion close nearly obsolete
Why 2x the leads are now needed to produce the same pipeline as pre-2020
What the top-performing VARs and MSPs have figured out that most haven't
Section 2 — The QBE System
What a Qualified Buyer Engagement is — and why it's fundamentally different from a lead
The RPFE framework: how to confirm a buyer is genuinely in evaluation mode before you invest time
How to enter the buyer's shortlist at the exact moment they're deciding who to consider
What a warm handoff looks like — and why it produces a completely different conversation than cold outreach
The discovery structure that keeps buyers engaged and positions you as the obvious choice
What a Qualified Buyer Engagement is — and why it's fundamentally different from a lead
The RPFE framework: how to confirm a buyer is genuinely in evaluation mode before you invest time
How to enter the buyer's shortlist at the exact moment they're deciding who to consider
What a warm handoff looks like — and why it produces a completely different conversation than cold outreach
The discovery structure that keeps buyers engaged and positions you as the obvious choice


Section 3 — The Math, The Model & Live Q&A
A plug-and-play pipeline model you can run for your own deal size — live during the session
The hidden cost of entering buyer conversations too late — or not at all
Real partner outcomes: what drove faster closes and what to replicate
How to evaluate any pipeline channel over the right timeframe and sample size
Live Q&A: every question about your pipeline situation answered on the spot
A plug-and-play pipeline model you can run for your own deal size — live during the session
The hidden cost of entering buyer conversations too late — or not at all
Real partner outcomes: what drove faster closes and what to replicate
How to evaluate any pipeline channel over the right timeframe and sample size
Live Q&A: every question about your pipeline situation answered on the spot

Vik Joseph
Head of Partnerships — TechnologyMatch.com
Vik Joseph has spent [X] years at the intersection of IT channel sales and demand generation, working with hundreds of VARs, MSPs, and channel partners across North America. At TechnologyMatch, Vik leads the partner program that has delivered thousands of verified buyer engagements across every major IT solution category. [Replace with Vik's actual bio.]
June 23rd · 11:00AM EST · Free · Live only
Limited spots — register now to guarantee your place.
TechnologyMatch.com · This masterclass is free and exclusively for VARs, MSPs, and channel partners.
Results described are based on real partner outcomes and are not a guarantee of individual results. By registering you agree to receive communications from TechnologyMatch.
Enter Your Info Below to Register
*This is for VARs, MSPs, and channel partners only
🔒 We will never share your information. Unsubscribe anytime.